On November 9, as one of the initiators and operators of Guangzhou Global Fashion Town, China Cre-Harmony Group was visited by a group of international fashion masters including Antonio Saponaro who is the chairman of Italy Fashion Association, chairman of jury in Milan Fashion Week, and the vice president of Italy Fashion Union, Francis De Lenclos who is famous French designer, Daniel Faret and Gelles Cirelli, the founder and marketing strategy director respectively of DFC Fashion Brand Consulting Company,etc. They made an in-depth discussion on the town’s planning and construction, and put forward many suggestions on fashion resources integration, industry transaction and communication, global fashion event cooperation and so on.

8 Billion—— Build the Hub to Connect Global Fashion Resources

In the meeting, as the presidium’s chairman of Global Original Design Alliance, one of the initiators and operators of Guangzhou Global Fashion Town, and the chairman of China Cre-Harmony Group, Pan Jie said it’s her dream to build the world’s fifth fashion capital in China after Milan, Paris, New York and London. Guangzhou’s historical humane environment and market conditions are good enough, and Guangzhou is the largest provincial city of garment production and the largest garment circulation base in China. As China and world’s leading fashion industry cluster, Guangzhou shoulders the responsibility of the project of Guangzhou Global Fashion Town with an investment of 8 billion, offering soil for innovation and business start-up. It will be constructed as an incubation ground with high-efficient coordination in the overall process of design, procurement, production, sale, service and so on, which will foster the agglomeration and integration of design and innovative resources, promote the global fashion competitiveness of Guangdong-Hongkong-Macau Greater Bay Area, and speed the achievement of supercity with economic circle in Guangdong-Hongkong-Macau Greater Bay Area.

The International Fashion Masters were very optimistic about the Fashion Town, and especially recognized to build talents training base in the Fashion Town. They thought it was very important to cultivate talents in fashion industry, what’s more, in a systematic and patterned way; to introduce the cooperation of international resources can provide a good method to solve the problem of International talents.

Being the chairman of Italy Fashion Association, chairman of jury in Milan Fashion Week, and the vice president of Italy Fashion Union, Antonio Saponaro believed that Guangzhou has great development potential and space, and there’s no doubt that Guangzhou Fashion Week would encounter lots of difficulties at the beginning, not even Milan and Paris could get it right the first time. According to his experience for many years, successful foreign brands won because they extremely focused on doing every thing well, and they were strict and precise in the process of quality control to ensure product quality so as to build excellent brand images. Guangzhou Fashion Week and Guangzhou Global Fashion Town are actually the “product” of fashion. Only by making the “product” better and stronger can Guangzhou possesses its own fashion brand image. At the same time, Guangzhou Fashion Week and Guangzhou Global Fashion Town must be distinguished from other international fashion weeks and fashion town.

56 National Costumes——Chinese Fashion Essence Comes into International Sight

Regarding the differentiation for Guangzhou Global Fashion Town, chairman Pan Jie said Chinese 5000-year-long culture provides so many contents to present in fashion way, and the most representative culture of Chinese fashion was our 56 national costumes. However, our national essence was little known to the world because of the lack of a presentation platform to communicate with fashion circle in the world. She hoped there would be a platform where could exchange and transact global fashion resources, products, talents. She said, it was more importantly to enable national costumes which were truly representative to reach out to the world through the interaction between the platform and global fashion weeks.

A fashion show launched by famous fashion modelling designer Xu Ming, who is a Chinese living in France, was another highlight introduced by Chairman Pan Jie to Guangzhou Fashion Week. Xu Ming, whose works are full of Chinese elements and design taste, has ever been invited to attend the closing ceremony of Paris Fashion Week in 2004. In May 2004, She was also invited to have solo exhibition in the 33th International Rose Festival in France. From her works, we can see the beauty of Chinese elements, and it is exactly the kind of Chinese beauty amazes French fashion industry. From blue and white porcelain greatly favoured by international masters to Xu Ming’s “Tasting Tea While Jade Speaks”, chairman Pan Jie hoped there would be more Chinese elements revealed to the world. She also hoped Chinese fashion essence would truly amaze the world, and to share the wonderfulness with the world.

The nationality is the global. As mentioned in the 19^th National Congress, we must be confident in our culture, stick to the standpoint of Chinese culture, inherit Chinese culture genes, show Chinese aesthetic manners, renovate the expression means of elements, images and symbols in Chinese culture, so as to fully present the positive image of China to the whole world. We expect to see the 56 national costumes culture can bring more splendors to the fashion in the world.

With the Aid of International Masters——Open the Way for Guangzhou International Fashion.

Everybody gained a lot from the hour-long conference, and the prospect of Guangzhou Global Fashion Week is getting brighter. In view of the rich experience and international status of the guests in fashion industry, China Cre-Harmony Group invited and signed them as strategy consultants of Guangzhou Global Fashion Town. With the aid of fashion masters, we believed that Guangzhou Global Fashion Town will definitely develop with might doubled. Besides, the road of Guangzhou towards the International fashion capital will get more smoothly.

After the conference, international fashion masters and chairman Pan Jie of China Cre-Harmony Group received an interview. When asked how long Guangzhou would become international fashion capital, Chairman Pan Jie said, “as the enterprise, of course the sooner, the better.” “However, we should put the fashion town construction into practice, and do everything well step by step”, she said, “the first small target is to realize the town’s preliminary construction within three years.” “ To construct the world’s fifth fashion capital is a long-term project that our Cantonese need to promote it with patience like cooking old fire soup, and only owing such kind of strategic patience can we make Guangzhou into the fifth fashion capital in the world”, She added.